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⚡ Chispa – Your AI Go-To-Market Strategy Companion

Chispa is an AI-powered business companion that helps founders instantly generate go-to-market (GTM) strategies, validate ideas, analyze markets, and shape winning startup directions.

Give Chispa your startup idea → Get a full GTM plan with positioning, channels, competition, and action steps.

🔗 Repository: https://github.com/gauravag18/chispa-web

📑 Table of Contents

🌐 Overview

Chispa assists founders, students, and entrepreneurs by generating:

  • 🚀 Go-to-market strategies
  • 🎯 Target customer segments
  • 📈 Marketing & distribution channels
  • 🧠 Competitive insights
  • 💡 Business model suggestions
  • 🛠️ Execution roadmaps

Chispa is your AI business partner — helping you go from idea → strategy → execution.

💻 Technologies

Category Technologies
Frontend Next.js, React, TypeScript
Styling TailwindCSS
Backend Next.js API Routes
AI Gemini API
Deployment Vercel

📦 Packages & Libraries Used

Package / Library Purpose
Next.js Core framework for frontend + backend
TypeScript Static typing for reliability
TailwindCSS Utility-first styling
OpenAI API AI model integration for GTM generation
Axios / Fetch API calls
Lucide-React Icons

📁 Directory Structure

chispa-web/ │ ├── app/ # Next.js App Router │ ├── page.tsx # Home page │ ├── api/ │ │ └── generate/route.ts # AI GTM Strategy API endpoint │ ├── components/ # Reusable UI components │ └── styles/ # Global styles │ ├── public/ # Static assets │ ├── package.json ├── tailwind.config.js ├── tsconfig.json └── .env.local.example

⚙️ Setup

Clone the repository, install and run the app

git clone https://github.com/gauravag18/chispa-web.git cd chispa-web npm install npm run dev

🎯 Features Feature Description AI-Powered GTM Strategy Generates detailed go-to-market strategies tailored to your idea. Audience Segmentation Identifies primary, secondary, and niche customer groups. Marketing Channels Suggests organic, digital, and paid marketing pathways. Competitive Insights Evaluates competitors and highlights differentiation. Value Proposition Builder Creates positioning, messaging, and USP statements. Execution Roadmap Step-by-step validation and launch plan. Clean UI Modern, responsive interface with TailwindCSS. No Auth Required Start instantly — no signup/login.

📜 License

This project is licensed under the MIT License. See the LICENSE file for details.

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