Add blog post: Ranking for the Wrong Half of Your Audience

[jeremypenguin-max]

Third post in the keyword-research series, after The Dark Query Problem.

What it argues

The four-type intent model tells you what a searcher wants to do, but not who the searcher is. In a two-sided business (property managers need owners, not tenants; recruiters need employers, not candidates) both audiences use the same nouns, so intent labels them identically and the traffic line climbs while revenue sits still. The post adds an audience layer above intent mapping and closes with an MCP prompt that audits a ranked-keyword list by audience and buying stage.

Sourcing

Both practitioner voices are from Unscripted SEO interviews recorded in the last two weeks, so neither quote has run anywhere else:

• Alex Zweydoff (ClearLead Digital, property-management-only agency) supplies the owners-vs-tenants problem and a three-stage owner intent model taken off sales calls.
• Alyssa Evans (Grow Your Strategy) supplies the content ladder that replaces the funnel, including why the base rung now gets answered inside the LLM.

Interlinks

• /library/keyword-research/search-intent-mapping (primary; this post is the layer above it)
• /library/keyword-research/seed-from-conversation (audience vocabulary comes from sales calls, not a database)
• /docs/mcp and /docs/skills/keyword-research

Worth adding a reciprocal link from the intent spoke back to this post, the same way the dark-query post and the GSC material cross-reference each other. Happy to do that in a follow-up if you want it.

Images

Two, both new, in web/public/blog/wrong-half-of-your-audience/:

1. audience-intent-table-openseo.png — the Keyword Research view for an Orlando property-management search, showing the intent column returning Comm for tenant and owner queries alike, with the audience column appended in a dashed orange rule to make clear it is the thing the reader adds rather than a product feature.
2. audience-rung-grid-openseo.png — the owner stages crossed with the ladder rungs, in the cream/#ff5600 house style.

Checks

• prettier --check passes on the new markdown.
• Written against .agents/skills/deslop: no em dashes, curly quotes, or unicode arrows; no adverbs outside quoted speech; no negative parallelism, rhetorical questions, bold-first bullets, or tricolon stacking.