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Expand Up @@ -21,92 +21,49 @@
"xdm:encoding": ""
},
"xdm:leadFormProperties": {
"xdm:formID": "form_lead_789123456",
"xdm:formName": "Product Demo Request Form",
"xdm:formType": "instant_form",
"xdm:backgroundImageAsset": "asset_bg_lead_form_789",
"xdm:formFields": [
{
"xdm:fieldName": "full_name",
"xdm:fieldType": "text",
"xdm:fieldLabel": "Full Name",
"xdm:required": true,
"xdm:prefilled": true
"xdm:isRequired": true
},
{
"xdm:fieldName": "email",
"xdm:fieldType": "email",
"xdm:fieldLabel": "Email Address",
"xdm:required": true,
"xdm:prefilled": true
"xdm:isRequired": true
},
{
"xdm:fieldName": "phone_number",
"xdm:fieldType": "phone",
"xdm:fieldLabel": "Phone Number",
"xdm:required": true,
"xdm:prefilled": true
"xdm:isRequired": true
},
{
"xdm:fieldName": "company_name",
"xdm:fieldType": "text",
"xdm:fieldLabel": "Company Name",
"xdm:required": true,
"xdm:prefilled": false
"xdm:isRequired": true
},
{
"xdm:fieldName": "job_title",
"xdm:fieldType": "text",
"xdm:fieldLabel": "Job Title",
"xdm:required": true,
"xdm:prefilled": false
"xdm:isRequired": true
},
{
"xdm:fieldName": "company_size",
"xdm:fieldType": "select",
"xdm:fieldLabel": "Company Size",
"xdm:required": true,
"xdm:prefilled": false,
"xdm:options": [
"1-10",
"11-50",
"51-200",
"201-500",
"501-1000",
"1000+"
]
"xdm:isRequired": true
},
{
"xdm:fieldName": "industry",
"xdm:fieldType": "select",
"xdm:fieldLabel": "Industry",
"xdm:required": false,
"xdm:prefilled": false,
"xdm:options": [
"Technology",
"Healthcare",
"Finance",
"Retail",
"Manufacturing",
"Other"
]
"xdm:isRequired": false
},
{
"xdm:fieldName": "timeline",
"xdm:fieldType": "select",
"xdm:fieldLabel": "When are you looking to implement?",
"xdm:required": false,
"xdm:prefilled": false,
"xdm:options": [
"Immediately",
"1-3 months",
"3-6 months",
"6+ months",
"Just researching"
]
"xdm:isRequired": false
}
],
"xdm:privacyPolicyURL": "https://www.acmecorp.com/privacy",
"xdm:customDisclaimer": "We respect your privacy. Your information will only be used to contact you about our products and services."
]
},
"xdm:usageMetadata": {
"xdm:usageCount": 8,
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Expand Up @@ -60,29 +60,7 @@
}
],
"xdm:dominantChannel": "paid_social"
},
"xdm:additionalDetails": [
{
"xdm:fieldName": "meta_attribution_setting",
"xdm:stringValue": "7_day_click_1_day_view"
},
{
"xdm:fieldName": "meta_conversion_tracking_pixel",
"xdm:stringValue": "pixel_123456789"
},
{
"xdm:fieldName": "meta_attribution_model_version",
"xdm:stringValue": "v3.2"
},
{
"xdm:fieldName": "meta_cross_device_enabled",
"xdm:stringValue": "true"
},
{
"xdm:fieldName": "meta_attribution_data_freshness",
"xdm:stringValue": "2025-11-10T08:00:00Z"
}
]
}
}
}
}
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Expand Up @@ -4,9 +4,6 @@
"xdm:postClickConversions": 1250,
"xdm:postViewConversions": 385,
"xdm:postEngagementConversions": 125,
"xdm:totalConversions": 1760,
"xdm:conversionRate": 0.0352,
"xdm:costPerAction": 10.23,
"xdm:conversionsByType": {
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"xdm:addToCart": 2340,
Expand All @@ -15,27 +12,15 @@
"xdm:registrations": 180,
"xdm:downloads": 320,
"xdm:subscriptions": 95,
"xdm:customEvents": 125
},
"xdm:conversionValue": {
"xdm:totalValue": 187500,
"xdm:averageOrderValue": 214.29,
"xdm:purchaseValue": 187500,
"xdm:leadValue": 12250,
"xdm:registrationValue": 9000,
"xdm:subscriptionValue": 28500,
"xdm:customEventValue": 6250
},
"xdm:conversionTiming": {
"xdm:averageTimeToConversion": 8.3,
"xdm:medianTimeToConversion": 5.2,
"xdm:conversionsWithin1Day": 425,
"xdm:conversionsWithin3Days": 780,
"xdm:conversionsWithin7Days": 1250,
"xdm:conversionsWithin14Days": 1520,
"xdm:conversionsWithin30Days": 1760,
"xdm:conversionLag": 8.3
"xdm:customEvents": 125,
"xdm:addPaymentInfo": 1120,
"xdm:search": 3400,
"xdm:viewContent": 8950,
"xdm:landingPageView": 2200
},
"xdm:conversionRate": 0.0352,
"xdm:costPerAction": 10.23,
"xdm:conversionLag": 8.3,
"xdm:conversionPath": {
"xdm:averagePathLength": 4.2,
"xdm:medianPathLength": 3,
Expand All @@ -45,82 +30,23 @@
"xdm:assistedConversions": 890,
"xdm:directConversions": 870
},
"xdm:assistedConversions": 890,
"xdm:directConversions": 870,
"xdm:newCustomerConversions": 625,
"xdm:returningCustomerConversions": 1135,
"xdm:averageOrderValue": 214.29,
"xdm:totalOrderValue": 187500,
"xdm:conversionQuality": {
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"xdm:customerLifetimeValue": 642.5,
"xdm:averageSessionDuration": 245,
"xdm:bounceRate": 0.18,
"xdm:pagesPerSession": 5.8,
"xdm:engagementScore": 7.5,
"xdm:qualityScore": 8.2
},
"xdm:leadMetrics": {
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"xdm:qualifiedLeads": 185,
"xdm:leadQualificationRate": 0.755,
"xdm:salesQualifiedLeads": 125,
"xdm:marketingQualifiedLeads": 185,
"xdm:leadToOpportunityRate": 0.51,
"xdm:leadToCustomerRate": 0.28,
"xdm:averageLeadScore": 72,
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"xdm:costPerQualifiedLead": 97.3
},
"xdm:microConversions": {
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"xdm:productViews": 12500,
"xdm:videoViews": 8900,
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"xdm:emailSignups": 320,
"xdm:socialShares": 456,
"xdm:wishlistAdds": 678,
"xdm:storeLocatorSearches": 234
},
"xdm:conversionFunnel": {
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"xdm:landingPageViews": 2340,
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"xdm:clickToLandingRate": 0.936,
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},
"xdm:additionalDetails": [
{
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"xdm:stringValue": "pixel_123456789"
},
{
"xdm:fieldName": "meta_attribution_window",
"xdm:stringValue": "7_day_click_1_day_view"
},
{
"xdm:fieldName": "meta_conversion_api_enabled",
"xdm:stringValue": "true"
},
{
"xdm:fieldName": "meta_deduplication_enabled",
"xdm:stringValue": "true"
},
{
"xdm:fieldName": "meta_server_side_tracking",
"xdm:stringValue": "true"
},
{
"xdm:fieldName": "meta_conversion_value_currency",
"xdm:stringValue": "USD"
},
{
"xdm:fieldName": "meta_offline_conversions_enabled",
"xdm:stringValue": "false"
}
]
"xdm:qualityScore": 8.2,
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},
"xdm:leads": 245,
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"xdm:costPerLead": 73.47,
"xdm:leadFormOpens": 890,
"xdm:leadFormSubmissions": 245,
"xdm:leadFormCompletionRate": 0.275
}
}
}
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Expand Up @@ -21,41 +21,7 @@
"xdm:adPosition": "feed",
"xdm:position": "feed",
"xdm:timeOfDay": "afternoon",
"xdm:dayOfWeek": "Tuesday",
"xdm:additionalDetails": [
{
"xdm:fieldName": "meta_platform",
"xdm:stringValue": "instagram"
},
{
"xdm:fieldName": "meta_placement",
"xdm:stringValue": "instagram_feed"
},
{
"xdm:fieldName": "meta_device_platform",
"xdm:stringValue": "mobile"
},
{
"xdm:fieldName": "meta_publisher_platform",
"xdm:stringValue": "instagram"
},
{
"xdm:fieldName": "meta_impression_device",
"xdm:stringValue": "mobile_iphone"
},
{
"xdm:fieldName": "meta_age_bucket",
"xdm:stringValue": "25-34"
},
{
"xdm:fieldName": "meta_gender",
"xdm:stringValue": "female"
},
{
"xdm:fieldName": "meta_region",
"xdm:stringValue": "California"
}
]
"xdm:dayOfWeek": "Tuesday"
}
}
}
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Expand Up @@ -32,39 +32,39 @@
"xdm:assetID": "asset_001",
"xdm:assetGUID": "meta_act_123_asset_001",
"xdm:heading": "Premium Wireless Headphones",
"description": "Experience crystal-clear sound with 40-hour battery life",
"xdm:description": "Experience crystal-clear sound with 40-hour battery life",
"xdm:destinationURL": "https://shop.acmecorp.com/products/headphones-premium"
},
{
"xdm:cardIndex": 2,
"xdm:assetID": "asset_002",
"xdm:assetGUID": "meta_act_123_asset_002",
"xdm:heading": "Smart Fitness Watch",
"description": "Track your health and fitness goals with precision",
"xdm:description": "Track your health and fitness goals with precision",
"xdm:destinationURL": "https://shop.acmecorp.com/products/watch-fitness"
},
{
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"xdm:assetID": "asset_003",
"xdm:assetGUID": "meta_act_123_asset_003",
"xdm:heading": "Portable Bluetooth Speaker",
"description": "Powerful sound in a compact, waterproof design",
"xdm:description": "Powerful sound in a compact, waterproof design",
"xdm:destinationURL": "https://shop.acmecorp.com/products/speaker-portable"
},
{
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"xdm:assetID": "asset_004",
"xdm:assetGUID": "meta_act_123_asset_004",
"xdm:heading": "Wireless Charging Pad",
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},
{
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"xdm:heading": "USB-C Hub Adapter",
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"xdm:description": "Connect all your devices with this versatile hub",
"xdm:destinationURL": "https://shop.acmecorp.com/products/hub-usbc"
}
]
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