14+ Years of Technical SEO, GEO (Generative Engine Optimization), and AI-Driven Website Strategy
📍 Based in Rifle, Colorado USA [email protected] | 🌐 YourPalZack.com | LinkedIn
I’m Zack Hayes, a full-stack SEO and AI search strategist with over 14 years of experience driving measurable organic growth for SaaS, fintech, and enterprise-scale platforms.
I specialize in:
- Generative Engine Optimization (GEO) for AI-driven search systems like ChatGPT, Perplexity, and Gemini
- Programmatic SEO & Automation for large-scale, data-driven content
- Technical SEO Architecture — optimizing crawlability, indexation, and site speed at scale
- E-E-A-T & Semantic SEO strategies for long-term authority building
I’ve built, ranked, and sold multiple high-traffic websites while leading SEO programs for national and enterprise brands as well as worked as a Web Developer/SEO at startups that need to be flexible and multi-talented.
| Project | Description | Stack |
|---|---|---|
| Groundfloor.com SEO Audit | Dual-domain SEO + GEO strategy for fintech app; 30–40% conversion share from organic | GA4, Screaming Frog, GSC |
| Modnet.io | React-based modeling platform SEO; +300% indexation via programmatic architecture | React, SSR, JSON-LD |
| Offerpad.com | Managed 850K+ pages; 450% impression increase through structured data | Sitecore, Schema, GTM |
| SkillSmartAI.com | AI-driven SEO job aggregator with LLM-based content system | WordPress, Python, GPT-4 |
| AirplaneListings.com | PWA aircraft listing platform; flipped in 6 months | Ionic, API SEO |
| NoiseCuts.com | Music marketplace with on-page + programmatic SEO | WordPress, Surfer SEO |
- Technical SEO & Programmatic Architecture — optimizing 1M+ page sites with advanced crawling, indexing, and structured data
- Generative Engine Optimization (GEO) — visibility within AI-driven search experiences (ChatGPT, Gemini, SearchGPT, Perplexity)
- Automation Workflows — n8n, Make, and GPT-based agents for audits, reporting, and large-scale metadata generation
- Content Intelligence — integrating NLP, topic modeling, and internal linking systems for E-E-A-T & topical authority
- Core Web Vitals Optimization — achieving 90+ PageSpeed scores for client and internal projects
- Google Analytics Certified
- Google Ads Certified
- Google Tag Manager Certified
- Google Search Console Certified
- Google Digital Garage — Advanced SEO & Analytics
- Published guides on AI SEO, Generative Engine Optimization (GEO), and Search Generative Experience (SGE).
- Frequent contributor to discussions on LLM-based SEO and AI answer engine visibility.
- Advocate for ethical AI content strategies and automation transparency.
I’m currently open to SEO leadership, AI search optimization, and technical consulting opportunities.
If you’re building something that needs visibility in both Google Search and Generative AI, let’s talk:
📧 [email protected]
🌐 YourPalZack.com
Profile Portfolio by Zack Hayes
Full-Stack SEO | AI Search Optimization | Technical Strategy | Programmatic SEO