Every's AI-native marketing operating system. Its core method is Compound Marketing: every project produces effective work now and improves the system that produces the next project.
Marketing creates demand and cultural gravity. Growth converts that demand. Marketing OS connects the two through a measurable operating loop while protecting creative ambition, taste, and brand coherence.
context -> strategy -> market -> memory -> stronger next run
strategy/compound-marketing is the plain-language entry point. It creates one governed
decision record, routes the approved strategy into a recurring program or GTM plan, and
closes the run through human edits and measured results. Completed work improves the
system only when the learning transfers beyond the project that produced it.
Every specialist skill still loads foundation/marketing-os as its root. Research,
audiences, positioning, voice, craft, launches, and measurement remain available when
the active stage requires them.
The repository map is:
- foundation/ — The Marketing OS, the operating system underlying all skills
- brand-voice/ — Voice guides for Every's master brand and each sub-brand (Cora, Spiral, Monologue, Plus One, Proof, Sparkle)
- positioning/ — Positioning frameworks for Every master and each sub-brand
- strategy/ — Compound Marketing plus higher-order strategy skills, including role-bounded marketing pods, that compose voice, positioning, programs, GTM, and measurement
- craft/ — Execution-level skills for art direction, copywriting, Compound Copywriting, editing, naming, and channel-specific output (launch emails, LinkedIn posts, X posts, website copy, press comms)
- launches/ — Orchestration skills for three launch tiers (improvement, feature, new product) that load strategy and all channel craft skills
- marketing-science/ — Research, archetyping, brand equity, and measurement skills that inform positioning, programs, and decisions
- marketing/ — Integrated planning workflows that turn strategy, sources, and campaign decisions into executable GTM artifacts
Every skill loads foundation/marketing-os as its root dependency. Additional dependencies cascade by category — positioning skills pull in marketing-science, craft skills pull in brand-voice and positioning, launch skills orchestrate strategy and all five channel craft skills.
See ARCHITECTURE.md for the full dependency graph.
The repository has eight skill families:
- foundation/ — Every's marketing doctrine, canon, operating frameworks, collaboration rules, and native-document editing protocol
- brand-voice/ — Voice systems for Every and its products
- positioning/ — Durable, ruled master-brand and product positioning
- strategy/ — Compound Marketing, Compound Brand, messaging architecture, measurable program briefs, and executive one-pagers
- craft/ — Verbal identity, art direction, copywriting, Compound Copywriting, editing, naming, PR, social, email, web, and long-form execution
- launches/ — The canonical launch process, launch calendar, brief, GTM strategy, claims clearance, wireframing, email flows, and three launch tiers
- marketing-science/ — Research, audience archetypes, brand equity, messaging evidence, attribution, Fame Score, cohort economics, and results compounding
- marketing/ — Integrated GTM planning that turns approved strategy, sources, and campaign decisions into executable artifacts
Optional historical cases live in docs/cases/. Skills never load them by default.
Marketing OS stores reusable methods: how to turn context into strategy, execute a launch, build a GTM plan or recurring program, measure the result, and compound the learning.
It does not store active roadmaps, launch briefs, campaign concepts, current rosters, temporary claims, prices, budgets, embargoes, or project calendars. Durable positioning and voice may live in their product modules only after they have been ruled as canon.
Project work can change the OS when Douglas explicitly makes the learning a standard, the pattern succeeds across multiple relevant projects, or unusually strong evidence supports a bounded rule. Otherwise the learning stays with the project or in an optional case.
As of Aug. 21, 2026, Marketing OS contains 63 skills and 101 operating references. The skill count fell by one because the two GTM entry points were consolidated without discarding their strategy or evaluation guidance.
Ready for structured use:
- Every master positioning, brand voice, audience system, and brand architecture
- Evidence-led research, competitive auditing, and positioning matrices
- Compound Brand strategy through verbal identity and art direction
- Messaging architecture, proof standards, and evidence banks
- Canonical launch planning, GTM strategy, claims clearance, and channel production
- Program briefs with owners, costs, subscriber paths, and investment gates
- PR and Instagram planning tied to authority and subscriber acquisition
- Executive one-pagers for 10- to 15-minute leadership reviews
- Marketing measurement across sourced free subscribers, cohorts, CAC, LTV:CAC, Fame Score, authority, and Consulting demand
- Compounding from Douglas's edits and from campaign results without importing project details into unrelated work
- Optional marketing pods that run research, operations, production, QA, and measurement as bounded agent roles while Douglas retains strategic and creative control
- A Compound Marketing golden path with decision records, run records, cross-stage fidelity checks, and an explicit proof standard
- Compound Copywriting beta that turns human edits into bounded project instructions, tests transfer on fresh copy, and measures revision burden without automating taste
Still in development:
- Product-specific positioning and voice where source documents have not been ruled
- Several execution-channel skills that remain explicit scaffolding
- More forward tests and comparative evaluations
- Live Compound Copywriting baselines and transfer evidence across comparable copy tasks
- Live data integrations for repeatable quarterly reporting
- A prospective comparable second run and independent teammate rerun required for a publishable compounding claim
The Brand Book and Thesis GTM cases are recorded retrospective baselines. They pass the
structural record checks and intentionally report proof_ready: false; neither recorded
enough prospective evidence to prove compounding.
Files marked ## To do are scaffolding, not authoritative product or channel guidance.
- Consolidated flagship and standard GTM into one canonical
marketing/gtmentry point - Preserved the full customer, offer, campaign, proof, conversion, event, and measurement doctrine as routed GTM references
- Added explicit flagship, standard, scoped-revision, drumbeat, and social operating modes
- Unified Compound Marketing, Compound Copywriting, and optional pods around the same decision records, knowledge boundaries, and proof standard
- Removed mandatory intake questions when the request and authorized sources already settle the governing brief
- Added the governing Compound Marketing strategy and canonical golden path
- Added one entry skill for strategy, recurring programs, GTM, and learning closeout
- Added shared decision and run records that preserve human rulings across stages
- Added deterministic validation for decision fidelity and comparable-run proof
- Added honest Brand Book and Thesis GTM baselines without upgrading them into claims
- Kept design, asset production, and agent-count claims outside V1
- Added the Write → Judge → Learn → Test → Repeat copy-production loop
- Separated immediate project learning from gated durable doctrine
- Added revision-burden, protected-language, quality, hard-failure, and transfer metrics
- Added six regression cases for human authorship, transfer, overfitting, and false measurement claims
- Added Marketing-sourced free subscribers, attribution, cohort quality, CAC, LTV:CAC, Fame Score, authority, and Consulting demand measurement
- Added program briefs that preserve the creative idea while defining ownership, cost, instrumentation, and scale, revise, or stop gates
- Added reusable PR and Instagram planning methods
- Added executive summaries for 10- to 15-minute leadership reviews
- Added native-document editing and compounding from Douglas's edits
- Added results compounding so completed programs create dated learning without turning one campaign into permanent doctrine
- Added knowledge-boundary rules that separate reusable doctrine, durable brand canon, and optional historical cases
- Removed active project plans, launch evidence, rosters, offers, and dated campaign instructions from default skill paths
- Built the Every master brand voice
- Added the canonical marketing launch workflow and GTM plan
- Built Compound Brand strategy through art direction
- Strengthened GTM decision, conversion, and activation rules
- Populated research, archetyping, positioning, and brand-equity systems
- Added launch architecture, claims clearance, PR checks, and email-flow guidance
- Added messaging-document discipline, copywriting rules, and evidence-bank standards
- Began compounding approved human edits into durable operating guidance
See the full commit history for line-level changes.