diff --git a/vortex-array/src/scalar_fn/fns/mask/mod.rs b/vortex-array/src/scalar_fn/fns/mask/mod.rs
index eaf83307b35..2a41e3d1610 100644
--- a/vortex-array/src/scalar_fn/fns/mask/mod.rs
+++ b/vortex-array/src/scalar_fn/fns/mask/mod.rs
@@ -3,6 +3,7 @@
 
 mod kernel;
 use std::fmt::Formatter;
+use std::sync::Arc;
 
 pub use kernel::*;
 use vortex_error::VortexExpect;
@@ -30,8 +31,12 @@ use crate::scalar_fn::Arity;
 use crate::scalar_fn::ChildName;
 use crate::scalar_fn::EmptyOptions;
 use crate::scalar_fn::ExecutionArgs;
+use crate::scalar_fn::ReduceCtx;
+use crate::scalar_fn::ReduceNode;
+use crate::scalar_fn::ReduceNodeRef;
 use crate::scalar_fn::ScalarFnId;
 use crate::scalar_fn::ScalarFnVTable;
+use crate::scalar_fn::ScalarFnVTableExt;
 use crate::scalar_fn::SimplifyCtx;
 use crate::scalar_fn::fns::literal::Literal;
 
@@ -111,6 +116,43 @@ impl ScalarFnVTable for Mask {
         execute_canonical(input, mask_array, ctx)
     }
 
+    fn reduce(
+        &self,
+        options: &Self::Options,
+        node: &dyn ReduceNode,
+        ctx: &dyn ReduceCtx,
+    ) -> VortexResult<Option<ReduceNodeRef>> {
+        _ = options;
+        let input = node.child(0);
+        let Some(input_scalar_fn) = input.scalar_fn() else {
+            return Ok(None);
+        };
+
+        // The null-sensitivity property is exactly whether this rewrite is valid.
+        if input_scalar_fn.signature().is_null_sensitive() {
+            return Ok(None);
+        }
+
+        // Zero-arity scalar functions (e.g. literals) have no children to push the mask into.
+        if input.child_count() == 0 {
+            return Ok(None);
+        }
+
+        let mask = node.child(1);
+        let mut masked_children = Vec::with_capacity(input.child_count());
+        for child_idx in 0..input.child_count() {
+            let masked_child = ctx.new_node(
+                Mask.bind(EmptyOptions),
+                &[input.child(child_idx), Arc::clone(&mask)],
+            )?;
+            masked_children.push(masked_child);
+        }
+
+        Ok(Some(
+            ctx.new_node(input_scalar_fn.clone(), &masked_children)?,
+        ))
+    }
+
     fn simplify(
         &self,
         _options: &Self::Options,
@@ -193,12 +235,27 @@ fn execute_canonical(
 mod test {
     use vortex_error::VortexExpect;
 
+    use super::Mask;
+    use crate::IntoArray;
+    use crate::arrays::BoolArray;
+    use crate::arrays::ScalarFnVTable;
+    use crate::arrays::scalar_fn::ScalarFnArrayExt;
+    use crate::arrays::scalar_fn::ScalarFnFactoryExt;
     use crate::dtype::DType;
+    use crate::dtype::Nullability;
     use crate::dtype::Nullability::Nullable;
     use crate::dtype::PType;
+    use crate::dtype::StructFields;
+    use crate::expr::col;
+    use crate::expr::is_null;
     use crate::expr::lit;
     use crate::expr::mask;
+    use crate::expr::not;
+    use crate::optimizer::ArrayOptimizer;
     use crate::scalar::Scalar;
+    use crate::scalar_fn::EmptyOptions;
+    use crate::scalar_fn::fns::is_null::IsNull;
+    use crate::scalar_fn::fns::not::Not;
 
     #[test]
     fn test_simplify() {
@@ -219,4 +276,90 @@ mod test {
         let expected_null_expr = lit(Scalar::null(DType::Primitive(PType::U32, Nullable)));
         assert_eq!(&simplified_false, &expected_null_expr);
     }
+
+    #[test]
+    fn test_reduce_pushdown_expression_not() {
+        let scope = DType::Struct(
+            StructFields::new(
+                ["bool1", "m"].into(),
+                vec![
+                    DType::Bool(Nullability::NonNullable),
+                    DType::Bool(Nullability::NonNullable),
+                ],
+            ),
+            Nullability::NonNullable,
+        );
+
+        let expr = mask(not(col("bool1")), col("m"));
+        let reduced = expr.optimize(&scope).vortex_expect("optimize");
+
+        let expected = not(mask(col("bool1"), col("m")));
+        assert_eq!(reduced, expected);
+    }
+
+    #[test]
+    fn test_reduce_no_pushdown_expression_null_sensitive() {
+        let scope = DType::Struct(
+            StructFields::new(
+                ["bool1", "m"].into(),
+                vec![
+                    DType::Bool(Nullability::NonNullable),
+                    DType::Bool(Nullability::NonNullable),
+                ],
+            ),
+            Nullability::NonNullable,
+        );
+
+        let expr = mask(is_null(col("bool1")), col("m"));
+        let reduced = expr.optimize(&scope).vortex_expect("optimize");
+        assert_eq!(reduced, expr);
+    }
+
+    #[test]
+    fn test_reduce_pushdown_array_not() {
+        let values = BoolArray::from_iter([true, false, true]).into_array();
+        let mask_values = BoolArray::from_iter([true, false, true]).into_array();
+
+        let not_array = Not
+            .try_new_array(values.len(), EmptyOptions, [values])
+            .vortex_expect("not array");
+        let mask_array = Mask
+            .try_new_array(mask_values.len(), EmptyOptions, [not_array, mask_values])
+            .vortex_expect("mask array");
+
+        let reduced = mask_array.optimize().vortex_expect("optimize");
+        let reduced_sfn = reduced
+            .as_opt::<ScalarFnVTable>()
+            .vortex_expect("expected scalar fn root");
+        assert!(reduced_sfn.scalar_fn().is::<Not>());
+
+        let child = reduced_sfn.child_at(0);
+        let child_sfn = child
+            .as_opt::<ScalarFnVTable>()
+            .vortex_expect("expected masked child");
+        assert!(child_sfn.scalar_fn().is::<Mask>());
+    }
+
+    #[test]
+    fn test_reduce_no_pushdown_array_null_sensitive() {
+        let values = BoolArray::from_iter([true, false, true]).into_array();
+        let mask_values = BoolArray::from_iter([true, false, true]).into_array();
+
+        let is_null_array = IsNull
+            .try_new_array(values.len(), EmptyOptions, [values])
+            .vortex_expect("is_null array");
+        let mask_array = Mask
+            .try_new_array(
+                mask_values.len(),
+                EmptyOptions,
+                [is_null_array, mask_values],
+            )
+            .vortex_expect("mask array");
+
+        let reduced = mask_array.optimize().vortex_expect("optimize");
+        let reduced_sfn = reduced
+            .as_opt::<ScalarFnVTable>()
+            .vortex_expect("expected scalar fn root");
+        assert!(reduced_sfn.scalar_fn().is::<Mask>());
+    }
 }