diff --git a/admin/backend/api/v1/apps.py b/admin/backend/api/v1/apps.py
index 193102836..cbe965028 100644
--- a/admin/backend/api/v1/apps.py
+++ b/admin/backend/api/v1/apps.py
@@ -3,7 +3,7 @@
 from dataclasses import asdict
 from pathlib import Path
 
-from flask import Blueprint, current_app, jsonify, request
+from flask import Blueprint, current_app, jsonify, request, send_file
 
 from admin.backend.api.responses import accepted_task_response, error_response
 from admin.backend.providers.apps import AppProvider
@@ -30,6 +30,21 @@ def index():
     return jsonify([asdict(a) for a in apps])
 
 
+@apps_bp.get("/<name>/logo")
+def app_logo(name: str):
+    """Serve a custom app's logo.svg/png from the cloned apps/ tree."""
+    err = validate_app_name(name)
+    if err:
+        return error_response("invalid_app", err, 422)
+
+    bench_root = Path(current_app.config["BENCH_ROOT"])
+    provider = AppProvider(bench_root)
+    logo_path = provider.find_logo_path(bench_root / "apps" / name, name)
+    if not logo_path:
+        return error_response("logo_not_found", f"No logo found for '{name}'.", 404)
+    return send_file(logo_path)
+
+
 @marketplace_bp.get("/apps")
 def marketplace():
     bench_root = Path(current_app.config["BENCH_ROOT"])
diff --git a/admin/backend/api/v1/sites/apps.py b/admin/backend/api/v1/sites/apps.py
index fc4474d0e..304381629 100644
--- a/admin/backend/api/v1/sites/apps.py
+++ b/admin/backend/api/v1/sites/apps.py
@@ -64,6 +64,7 @@ def site_apps(name: str):
                     "name": app_name,
                     "title": info.title,
                     "description": info.description,
+                    "logo_url": info.logo_url,
                     "branch": info.branch,
                     "commit": info.current_commit,
                     "version": info.installed_version,
diff --git a/admin/backend/providers/apps.py b/admin/backend/providers/apps.py
index 1c3905c6a..bd96b3857 100644
--- a/admin/backend/providers/apps.py
+++ b/admin/backend/providers/apps.py
@@ -21,6 +21,7 @@ class AppInfo:
     has_local_changes: bool
     installed_version: str
     has_update: bool
+    logo_url: str = ""
 
 
 class AppProvider:
@@ -40,6 +41,7 @@ def get_app(self, name: str) -> AppInfo:
         app_path = self._bench_root / "apps" / name
         repo = GitRepo(app_path)
         title, description = self.get_pyproject_meta(app_path, name)
+        logo_path = self.find_logo_path(app_path, name)
 
         app_info = AppInfo(
             name=name,
@@ -53,6 +55,7 @@ def get_app(self, name: str) -> AppInfo:
             has_local_changes=False,
             installed_version=installed_app_version(self._bench_root / "env", name),
             has_update=False,
+            logo_url=f"/api/v1/apps/{name}/logo" if logo_path else "",
         )
         if not repo.is_cloned:
             return app_info
@@ -69,15 +72,58 @@ def get_app(self, name: str) -> AppInfo:
         return app_info
 
     def get_pyproject_meta(self, app_path: Path, name: str) -> tuple[str, str]:
-        """Title and description from pyproject.toml, defaulting to the folder name."""
+        """Title and description from pyproject.toml.
+
+        Prefer `[tool.bench].app_title` (human label). Fall back to the folder /
+        package name so the UI can sentence-case it.
+        """
         pyproject = app_path / "pyproject.toml"
         if not pyproject.exists():
             return name, ""
 
         try:
-            project = tomllib.loads(pyproject.read_text()).get("project") or {}
+            data = tomllib.loads(pyproject.read_text())
         except (tomllib.TOMLDecodeError, OSError):
             return name, ""
-        title = (project.get("name") or "").strip() or name
-        description = (project.get("description") or "").strip()
+
+        project = data.get("project") or {}
+        bench = ((data.get("tool") or {}).get("bench") or {})
+        title = (bench.get("app_title") or "").strip() or name
+        description = (
+            (project.get("description") or "").strip()
+            or (bench.get("app_description") or "").strip()
+        )
         return title, description
+
+    def find_logo_path(self, app_path: Path, name: str) -> Path | None:
+        """Resolve a local app logo for Pilot marketplace / apps list."""
+        pyproject = app_path / "pyproject.toml"
+        declared = ""
+        if pyproject.exists():
+            try:
+                data = tomllib.loads(pyproject.read_text())
+                declared = str((((data.get("tool") or {}).get("bench") or {}).get("app_logo") or "")).strip()
+            except (tomllib.TOMLDecodeError, OSError):
+                declared = ""
+
+        candidates: list[Path] = []
+        if declared:
+            # Paths in pyproject are usually relative to the repo root.
+            candidates.append(app_path / declared)
+            # Also accept module-relative paths written as rozh_fieldops/public/...
+            if declared.startswith(f"{name}/"):
+                candidates.append(app_path / declared)
+        candidates.extend(
+            [
+                app_path / "logo.svg",
+                app_path / "logo.png",
+                app_path / name / "public" / "logo.svg",
+                app_path / name / "public" / "logo.png",
+                app_path / name / "public" / "images" / f"{name.replace('_', '-')}-logo.svg",
+                app_path / name / "public" / "images" / f"{name}-logo.svg",
+            ]
+        )
+        for path in candidates:
+            if path.is_file():
+                return path
+        return None
diff --git a/admin/frontend/dashboard/src/composables/apps/useMarketplace.js b/admin/frontend/dashboard/src/composables/apps/useMarketplace.js
index afc7bef95..67ef9a844 100644
--- a/admin/frontend/dashboard/src/composables/apps/useMarketplace.js
+++ b/admin/frontend/dashboard/src/composables/apps/useMarketplace.js
@@ -145,8 +145,11 @@ export function useMarketplace(initialSiteName = '') {
       .filter((app) => app.name !== 'frappe' && !registryNames.value.has(app.name))
       .map((app) => ({
         name: app.name,
-        title: toSentenceCase(app.title || app.name),
+        // Prefer explicit app_title from pyproject; only sentence-case the raw package name.
+        title:
+          app.title && app.title !== app.name ? app.title : toSentenceCase(app.name),
         description: app.description,
+        logo_url: app.logo_url || '',
         compatible: true,
         inBench: true,
       })),