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<?php
$color = get_field('case_study_color');
?>
<section id="opportunity" class="page-section">
<div class="outer-container">
<div class="inner-container mt-5">
<h3 class="future-A h3">opportunity</h3>
<p>Founded in 1921, Council on Foreign Relations is an independent, non-partisan membership organization, think tank, and publisher.</p>
<p>With over 340,000 unique visitors monthly, CFR.org is a hub for the organization’s published work, original interactive media, and institutional information.</p>
</div>
</div>
<figure class="alignnone mt-5">
<!-- <blockquote style="background-color:<?php echo $color; ?>; color: white; ">
<p><span class="quote">“</span>A quote from Council on Foreign Relations...<span class="quote">”</span><br/><small>— Lisa Sheilds, <em>Vice President, Council on Foreign Relations</em></small></p>
</blockquote> -->
<img src="<?php echo os_path('CFR-Building.png', 'cfr'); ?>" srcset="<?php echo os_path('CFR-Building.png', 'cfr'); ?> 1x, <?php echo os_path('CFR-Building-@2x.png', 'cfr'); ?> 2x" width="1200" height="495">
</figure>
</section>
<section id="process" class="page-section">
<div class="outer-container">
<div class="inner-container">
<h3 class="future-A h3 mt-5">process</h3>
<p>In August 2008, CFR debuted a new visual identity, created by <a href="http://landor.com/" class="cs-body-link" target="_blank">Landor Associates</a>, one of the world’s leading strategic brand consulting firms. Shortly thereafter, Objective Subject realized the comprehensive communication system across all physical and virtual applications.</p>
<p>After an intensive organization-wide audit of material uses and needs, Objective Subject refined brand guidelines to govern all platforms including printed publications, online material, and physical touch-points.</p>
</div>
</div>
<figure class="aligncenter mt-5">
<img src="<?php echo os_path('CFR-Collateral.png', 'cfr'); ?>" srcset="<?php echo os_path('CFR-Collateral.png', 'cfr'); ?> 1x, <?php echo os_path('CFR-Collateral-@2x.png', 'cfr'); ?> 2x" width="1200" height="797" />
<div class="outer-container">
<figcaption class="inner-container" style="<?php echo "color: {$color};"; ?>">Council on Foreign Relations business collateral</figcaption>
</div>
</figure>
<div class="outer-container">
<div class="inner-container mt-5">
<p>CFR has a diverse portfolio of publications that disseminate critical thinking on pertinent foreign-policy issues. We transformed their communications from low-quality, laser-printed stationery and print materials to one consistent suite of custom, on-brand collateral reflecting the quality of CFR’s work. All elements were produced with 100% post-consumer waste & FSC certified paper—all for less than previous printing costs.</p>
</div>
</div>
<figure class="aligncenter mt-5">
<img src="<?php echo os_path('CFR-Task-Force.png', 'cfr'); ?>" srcset="<?php echo os_path('CFR-Task-Force.png', 'cfr'); ?> 1x, <?php echo os_path('CFR-Task-Force-@2x.png', 'cfr'); ?> 2x" width="1200" height="797" />
<div class="outer-container">
<figcaption class="inner-container" style="<?php echo "color: {$color};"; ?>">Council on Foreign Relations Task Force Reports 66–73</figcaption>
</div>
</figure>
</section>
<section class="page-section use-ui-light-theme">
<figure class="alignnone mt-5">
<img src="<?php echo os_path('CFR-Chronicle.jpg', 'cfr'); ?>" srcset="<?php echo os_path('CFR-Chronicle.jpg', 'cfr'); ?> 1x, <?php echo os_path('CFR-Chronicle-@2x.jpg', 'cfr'); ?> 2x" width="1500" height="824" />
<div class="outer-container">
<figcaption class="inner-container" style="<?php echo "color: {$color};"; ?>">CFR's The Chronicle</figcaption>
</div>
</figure>
</section>
<section id="solution" class="page-section" >
<div class="outer-container">
<div class="inner-container mt-5">
<h3 class="future-A h3">solution</h3>
<p>We worked closely with their in-house web development team to overhaul the design of the site to create a straight-forward, elegant, and on-brand digital experience.</p>
<p>The CFR guidelines are a living document that adapts to the ongoing needs of the brand. We are the gatekeepers of the brand and amend this document to adjust to evolving opportunities and requirements.</p>
</div>
</div>
<figure class="os-slideshow-container mt-5">
<div id="cfr-brand-site-dots"></div>
<ul class="list-unstyled os-slideshow center-mode" data-slick='{ "prevArrow": "#cfr-brand-site-nav .prev", "nextArrow": "#cfr-brand-site-nav .next", "appendDots": "#cfr-brand-site-dots" }'>
<li class="browser">
<div class="browser-bar"></div>
<div class="browser-window">
<div class="browser-inner">
<img src="<?php echo os_path('CFR-Home-1.png', 'cfr'); ?>" srcset="<?php echo os_path('CFR-Home-1.png', 'cfr'); ?> 1x, <?php echo os_path('CFR-Home-1-@2x.png', 'cfr'); ?> 2x" width="850" height="675">
</div>
</div>
<figcaption style="<?php echo "color: {$color};"; ?>">brand.cfr.org — Home</figcaption>
</li>
<li class="browser">
<div class="browser-bar"></div>
<div class="browser-window">
<div class="browser-inner">
<img src="<?php echo os_path('CFR-Law.png', 'cfr'); ?>" srcset="<?php echo os_path('CFR-Law.png', 'cfr'); ?> 1x, <?php echo os_path('CFR-Law-@2x.png', 'cfr'); ?> 2x" width="850" height="1273">
</div>
</div>
<figcaption style="<?php echo "color: {$color};"; ?>">brand.cfr.org — Spirit of the Law</figcaption>
</li>
<li class="browser">
<div class="browser-bar"></div>
<div class="browser-window">
<div class="browser-inner">
<img src="<?php echo os_path('CFR-Architecture.png', 'cfr'); ?>" srcset="<?php echo os_path('CFR-Architecture.png', 'cfr'); ?> 1x, <?php echo os_path('CFR-Architecture-@2x.png', 'cfr'); ?> 2x" width="850" height="1405">
</div>
</div>
<figcaption style="<?php echo "color: {$color};"; ?>">brand.cfr.org — Brand Architecture</figcaption>
</li>
<li class="browser">
<div class="browser-bar"></div>
<div class="browser-window">
<div class="browser-inner">
<img src="<?php echo os_path('CFR-Interface.png', 'cfr'); ?>" srcset="<?php echo os_path('CFR-Interface.png', 'cfr'); ?> 1x, <?php echo os_path('CFR-Interface-@2x.png', 'cfr'); ?> 2x" width="850" height="2000">
</div>
</div>
<figcaption style="<?php echo "color: {$color};"; ?>">brand.cfr.org — Basic User Interface</figcaption>
</li>
<li class="browser">
<div class="browser-bar"></div>
<div class="browser-window">
<div class="browser-inner">
<img src="<?php echo os_path('CFR-Colour.png', 'cfr'); ?>" srcset="<?php echo os_path('CFR-Colour.png', 'cfr'); ?> 1x, <?php echo os_path('CFR-Colour-@2x.png', 'cfr'); ?> 2x" width="850" height="3567">
</div>
</div>
<figcaption style="<?php echo "color: {$color};"; ?>">brand.cfr.org — Color Palette</figcaption>
</li>
</ul>
<?php os_slide_nav("cfr-brand-site-nav"); ?>
</figure>
<figure class="sub_section font_overlay no_bleed last" >
<div class="sub_section_content mt-5" style="background-color: white" >
<div id="font_slide_controls" class="outer-container">
<div class="type_filters mobile-hide">
<a href="#" data-typeface="haarlemmer" class="h3 mt-nudge haarlemmer visible">Haarlemmer</a>
<a href="#" data-typeface="times" class="h3 mt-nudge times visible">Times New Roman</a>
<a href="#" data-typeface="georgia" class="h3 mt-nudge georgia visible">Georgia</a>
<a href="#" class="h3 mt-nudge notes visible">Notes</a>
</div>
<div class="type_paging">
<a href="#" class="h3 mt-nudge index active" data-index="0">a</a>
<a href="#" class="h3 mt-nudge index" data-index="1">e</a>
<a href="#" class="h3 mt-nudge index" data-index="2">g</a>
<a href="#" class="h3 mt-nudge index" data-index="3">j</a>
</div>
</div>
<div id="font_slides" data-slick='{ "prevArrow": "#cfr-typography-nav .prev", "nextArrow": "#cfr-typography-nav .next" }'>
<div class="font_slide letter_a">
<div class="slide_inner">
<div class="letter_wrap"></div>
<div class="info_dot info_dot_1">
<p class="note small mobile-hide">Shallow-curved top with teardrop terminal.</p>
</div>
<div class="info_dot info_dot_2">
<p class="note small mobile-hide">Convex lower bowl.</p>
</div>
<div class="info_dot info_dot_3">
<p class="note small mobile-hide">Sharpley tapered, upward-pointing tail.</p>
</div>
<ul class="mobile-show">
<li>Shallow-curved top with teardrop terminal.</li>
<li>Convex lower bowl.</li>
<li>Sharpley tapered, upward-pointing tail.</li>
</ul>
</div>
</div>
<div class="font_slide letter_e">
<div class="slide_inner">
<div class="letter_wrap"></div>
<div class="info_dot info_dot_1">
<p class="note small mobile-hide">The lower-case e features a small upper bowl with a horizontal, sharpley pointed cross bar.</p>
</div>
<div class="info_dot info_dot_2">
<p class="note small mobile-hide">Its tail points outward and is sharpley tapered.</p>
</div>
<ul class="mobile-show">
<li>The lower-case e features a small upper bowl with a horizontal, sharpley pointed cross bar.</li>
<li>Its tail points outward and is sharpley tapered.</li>
</ul>
</div>
</div>
<div class="font_slide letter_g">
<div class="slide_inner">
<div class="letter_wrap"></div>
<div class="info_dot info_dot_1">
<p class="note small mobile-hide">The ear of the g is a rectangle abruptly entering the bowl.</p>
</div>
<div class="info_dot line info_dot_2">
<p class="note small mobile-hide">The lower-case g features a relatively large upper bowl with an angled stress.</p>
</div>
<div class="info_dot info_dot_3">
<p class="note small mobile-hide">The tail of the g is fluid with sharp curves.</p>
</div>
<ul class="mobile-show">
<li>The ear of the g is a rectangle abruptly entering the bowl.</li>
<li>The lower-case g features a relatively large upper bowl with an angled stress.</li>
<li>The tail of the g is fluid with sharp curves.</li>
</ul>
</div>
</div>
<div class="font_slide letter_j">
<div class="slide_inner">
<div class="letter_wrap"></div>
<div class="info_dot info_dot_1">
<p class="note small mobile-hide">The lower-case j features a flat, downward-pointing top serif.</p>
</div>
<div class="info_dot info_dot_2">
<p class="note small mobile-hide">A sharpley tapered, downward-pointing tail.</p>
</div>
<ul class="mobile-show">
<li>The lower-case j features a flat, downward-pointing top serif.</li>
<li>A sharpley tapered, downward-pointing tail.</li>
</ul>
</div>
</div>
</div>
<?php os_slide_nav("cfr-typography-nav"); ?>
</div>
<figcaption class="outer-container" style="<?php echo "color: {$color};"; ?>">Is it Haarlemmer? A breakdown to CFR’s brand typeface</figcaption>
</figure>
<figure class="os-slideshow-container mt-5">
<div id="cfr-email-desktop-dots"></div>
<ul class="list-unstyled os-slideshow center-mode" data-slick='{ "prevArrow": "#cfr-email-desktop-nav .prev", "nextArrow": "#cfr-email-desktop-nav .next", "appendDots": "#cfr-email-desktop-dots" }'>
<li class="browser">
<div class="browser-bar"></div>
<div class="browser-window">
<div class="browser-inner">
<img src="<?php echo os_path('CFR-Email-Desktop-1.png', 'cfr'); ?>" srcset="<?php echo os_path('CFR-Email-Desktop-1.png', 'cfr'); ?> 1x, <?php echo os_path('CFR-Email-Desktop-1-@2x.png', 'cfr'); ?> 2x" width="850" height="1304">
</div>
</div>
<figcaption style="<?php echo "color: {$color};"; ?>">CFR's Invite desktop email</figcaption>
</li>
<li>
<div class="iphone">
<img src="<?php echo os_path('iPhone.svg'); ?>" alt="iphone" width="318" height="660" />
<div class="iphone-window">
<div class="iphone-window-inner">
<img src="<?php echo os_path('CFR-Email-Mobile-1.png', 'cfr'); ?>" srcset="<?php echo os_path('CFR-Email-Mobile-1.png', 'cfr'); ?> 1x, <?php echo os_path('CFR-Email-Mobile-1-@2x.png', 'cfr'); ?> 2x" width="268" height="1828"/>
</div>
</div>
</div>
<figcaption class="text-center">CFR's Invite mobile email</figcaption>
</li>
<li class="browser">
<div class="browser-bar"></div>
<div class="browser-window">
<div class="browser-inner">
<img src="<?php echo os_path('CFR-Email-Desktop-2.png', 'cfr'); ?>" srcset="<?php echo os_path('CFR-Email-Desktop-2.png', 'cfr'); ?> 1x, <?php echo os_path('CFR-Email-Desktop-2-@2x.png', 'cfr'); ?> 2x" width="850" height="1900">
</div>
</div>
<figcaption style="<?php echo "color: {$color};"; ?>">CFR's Fellows desktop email</figcaption>
</li>
<li>
<div class="iphone">
<img src="<?php echo os_path('iPhone.svg'); ?>" alt="iphone" width="318" height="660" />
<div class="iphone-window">
<div class="iphone-window-inner">
<img src="<?php echo os_path('CFR-Email-Mobile-2.png', 'cfr'); ?>" srcset="<?php echo os_path('CFR-Email-Mobile-2.png', 'cfr'); ?> 1x, <?php echo os_path('CFR-Email-Mobile-2-@2x.png', 'cfr'); ?> 2x" width="268" height="2331"/>
</div>
</div>
</div>
<figcaption class="text-center">CFR's Fellows mobile email</figcaption>
</li>
<li class="browser">
<div class="browser-bar"></div>
<div class="browser-window">
<div class="browser-inner">
<img src="<?php echo os_path('CFR-Email-Desktop-3.png', 'cfr'); ?>" srcset="<?php echo os_path('CFR-Email-Desktop-3.png', 'cfr'); ?> 1x, <?php echo os_path('CFR-Email-Desktop-3-@2x.png', 'cfr'); ?> 2x" width="850" height="2493">
</div>
</div>
<figcaption style="<?php echo "color: {$color};"; ?>">CFR's Publications Quarterly desktop email</figcaption>
</li>
<li>
<div class="iphone">
<img src="<?php echo os_path('iPhone.svg'); ?>" alt="iphone" width="318" height="660" />
<div class="iphone-window">
<div class="iphone-window-inner">
<img src="<?php echo os_path('CFR-Email-Mobile-3.png', 'cfr'); ?>" srcset="<?php echo os_path('CFR-Email-Mobile-3.png', 'cfr'); ?> 1x, <?php echo os_path('CFR-Email-Mobile-3-@2x.png', 'cfr'); ?> 2x" width="268" height="3463"/>
</div>
</div>
</div>
<figcaption class="text-center">CFR's Publications Quarterly mobile email</figcaption>
</li>
</ul>
<?php os_slide_nav("cfr-email-desktop-nav"); ?>
</figure>
<figure class="os-slideshow-container mt-5">
<div id="cfr-infographics-dots"></div>
<ul class="list-unstyled os-slideshow center-mode" data-slick='{ "prevArrow": "#cfr-infographics-nav .prev", "nextArrow": "#cfr-infographics-nav .next", "appendDots": "#cfr-infographics-dots" }'>
<li>
<img src="<?php echo os_path('CFR-Infographic-1.png', 'cfr'); ?>" srcset="<?php echo os_path('CFR-Infographic-1.png', 'cfr'); ?> 1x, <?php echo os_path('CFR-Infographic-1-@2x.png', 'cfr'); ?> 2x" width="850" height="567">
<figcaption style="<?php echo "color: {$color};"; ?>"><span class="no-style">Renewing America Infographic for</span> No Helping Hand: Federal Worker-Retraining Policy</figcaption>
</li>
<li>
<img src="<?php echo os_path('CFR-Infographic-2.png', 'cfr'); ?>" srcset="<?php echo os_path('CFR-Infographic-2.png', 'cfr'); ?> 1x, <?php echo os_path('CFR-Infographic-2-@2x.png', 'cfr'); ?> 2x" width="850" height="567">
<figcaption style="<?php echo "color: {$color};"; ?>"><span class="no-style">Renewing America Infographic for</span> Trading Up: U.S. Trade and Investment Policy</figcaption>
</li>
<li>
<img src="<?php echo os_path('CFR-Infographic-3.png', 'cfr'); ?>" srcset="<?php echo os_path('CFR-Infographic-3.png', 'cfr'); ?> 1x, <?php echo os_path('CFR-Infographic-3-@2x.png', 'cfr'); ?> 2x" width="850" height="567">
<figcaption style="<?php echo "color: {$color};"; ?>"><span class="no-style">Renewing America Infographic for</span> Keeping the Edge: U.S. Innovation</figcaption>
</li>
<li>
<img src="<?php echo os_path('CFR-Infographic-4.png', 'cfr'); ?>" srcset="<?php echo os_path('CFR-Infographic-4.png', 'cfr'); ?> 1x, <?php echo os_path('CFR-Infographic-4-@2x.png', 'cfr'); ?> 2x" width="850" height="567">
<figcaption style="<?php echo "color: {$color};"; ?>"><span class="no-style">Renewing America Infographic for</span> Trading Up: U.S. Trade and Investment Policy</figcaption>
</li>
</ul>
<?php os_slide_nav("cfr-infographics-nav"); ?>
</figure>
<div class="outer-container">
<p class="h3 future-A h3 inner-container mt-5"><a href="http://cfr.org/" class="cta-link cs-body-link" target="_blank">cfr.org <span class="icon arnhem rotate-cc-45">→</span></a></p>
</div>
</section>